What are the Benefits of customer relationship management?

The Benefits of Customer Relationship Management are:

a. Sell additional products and services

b. Develop new products

c. Increase product utilization

d. Reduce marketing costs

e. Identify and retain profitable customers

f. Optimize service delivery costs

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g. Retain high lifetime value customers

h. Enable personal and relevant communications

i. Improve customer loyalty

j. Improve response rates to direct mail

k. Increase product profitability

l. Respond quickly to market opportunities

m. Acquire new, profitable customers