Peachtree Data Inc. Wins Innovative Solution Award for Implementation of SAP BusinessObjects Solutions

SAP NEWSBYTE - December 17, 2009 - Peachtree Data Inc. has earned a 2009 Innovative Solution Award in Data Management for its use of SAP BusinessObjects™ solutions. Organized by SourceMedia and Information Management, the annual Innovative Solution Awards program recognizes organizations that have implemented groundbreaking solutions in progressive ways.

Peachtree Data is a marketing list cleansing company, and previously it outsourced its data to a third party for processing. With SAP BusinessObjects Data Services software, Peachtree Data now processes its data in-house, giving the organization complete control of its customers' information and consistent coding. In 12 months, Peachtree Data recovered its full investment costs. Before SAP BusinessObjects Data Services was implemented, it took Peachtree Data between 7 and 10 days to process a single client mailing list. Today, the same file can be processed in just 5 to 10 minutes.

Media Contact:
Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, [email protected], CST